Information Flows. New Approaches in the Historical Study of Business Information

2007 "Iron marks as early brand names: Swedish iron in the Atlantic market during the eighteenth century" by Chris Evans and Göran Rydén in Leos Müller & Jari Ojala (eds), Information Flows. New Approaches in the Historical Study of Business Information. Studia Historica; 74. Helsinki: Suomalaisen Kirjallisuuden Seura.

Abstract
Business information is an important subject in contemporary social and economic historical studies. One reason is the revolution in information technology of the recent decades. Another reason is the he impact of neo-institutional economics, which singled out information costs as an important factor in economic performance. However, this attention has primarily been paid to contemporary or recent use of business information.

The present book looks t the role of business information from a long time-perspective (1350-2000), with the aim, not least, of pointing out the continuity and the evolutionary character of the changing use of information.

The chapters of this book, however, not only cover a long period and a varied subject matter. They also represent new and fresh analytical perspectives on the issue of business information, in addition to proving us with original historical research. This book will attract any scholar interested in information flows from the mid-fourteenth century to the present day.